A few weeks ago, I was very lucky to get to go to Bar Convent Brooklyn 2019 with ANGOSTURA® bitters. Bar Convent started as a small industry meeting in Berlin, and has quickly become one of the most important international bar and beverage trade shows. This is the second year they expanded the show to Brooklyn, NY and I was so happy to join the conference again alongside a brand I truly love, ANGOSTURA®.
THE HOUSE OF ANGOSTURA®, based on the islands of Trinidad and Tobago, has been blending bitters for more than 190 years. They have also been producing fine rums for 130 years, mastering the art of aging and blending. ANGOSTURA bitters are made with the same secret recipe that was developed in 1824 by Dr. Johann Siegert. As the essential ingredient in so many classic and contemporary cocktails, ANGOSTURA bitters is a crucial brand that truly changes everything within the beverage industry. ANGOSTURA bitters is recognized as the world’s first and best-selling cocktail bitters, making their presence at Bar Convent Brooklyn (BCB) truly exciting.
THE HOUSE OF ANGOSTURA greeted guests on Day 1 with a complimentary welcome cocktail to kick off BCB. This time, I was handed a delicious Low-ABV cocktail, served by Chief Mixologist Raymond Edwards: the Amaro Highball, featuring Amaro Di ANGOSTURA® and the newly-launched soda, ANGOSTURA® Lemon, Lime & Bitters. Low-ABV drinks have been on the rise over the last few years, and Low-ABV was definitely a noticeable trend at BCB this year. In fact, Raymond shared a seminar at the conference emphasizing the need for bars and other on-premise operators to incorporate No- and Low-ABV beverages into their concepts to appeal to consumer demands.
Amaro Di ANGOSTURA is the latest innovation from THE HOUSE OF ANGOSTURA. It is a deep amber color, offering aromas of cinnamon, dark chocolate and ANGOSTURA® aromatic bitters. ANGOSTURA Lemon, Lime & Bitters is a skillfully blended non-alcoholic sparkling drink made with natural lemon and lime flavors, and a few dashes of ANGOSTURA aromatic bitters, of course. Although the bitters are 44.7-percent alcohol by volume, using just a few dashes results in a negligible alcohol content, making it the perfect addition to spirit-free and Low-ABV drinks. I love ANGOSTURA Lemon, Lime & Bitters enjoyed as a soda on its own, or as a balancing ingredient within a range of cocktails. I can’t wait to play around with it more!
At THE HOUSE OF ANGOSTURA booth, bartenders from around the country mixed up quite a few delicious drinks featuring the brand’s iconic bitters. The menu included a Trinidad Sour, which ANGOSTURA also served last year, along with an Orange Daiquiri and a Bitter Clipper. There was something for everyone’s palate on this menu.
The Trinidad Sour is a potent little libation containing an ounce of ANGOSTURA bitters, rye whiskey, lemon juice and orgeat. It’s strong, bitter and citrusy.
The Bitter Clipper was citrusy, strong and refreshing. It was reminiscent of a tiki cocktail and reminded me of a Queen’s Park Swizzle, a drink native to Trinidad and Tobago (just like THE HOUSE OF ANGOSTURA), which features dashes of ANGOSTURA aromatic bitters as a prominent ingredient.
I really enjoyed my second year at Bar Convent Brooklyn, and I hope I can go again next year! It was nice to see so many premium brands and explore the newest trends and products. Not to mention network, share knowledge and learn! It’s been so nice to share a behind-the-scenes look at my BCB experience with ANGOSTURA. What is your favorite cocktail with ANGOSTURA® aromatic or orange bitters? If you haven’t tried ANGOSTURA bitters, you can purchase at grocers and liquor retailers nationwide and learn more here.